About Us

CENTURY 21 Fisher & Associates started on Davis Islands as Davis Islands Realty. The owners and management have lived on Davis Islands for more than 25 years. As a result, we know the local market, the neighbors, the properties, and the businesses.

We transformed our company into a CENTURY 21 franchise in 2004 to take advantage of the best name, technology, and marketing tools available in the real estate industry. Since then we have been able to provide the highest levels of service to our clients. As part of the largest real estate company in the world, we have access to more international investors than any other and we can market to the largest group of buyers and sellers anywhere.

Pride in Service to Our Tampa Real Estate Customers

At CENTURY 21 Fisher & Associates we pride ourselves in providing excellent service to our clients. We hire, train, and run our business with that primary focus and we do not compromise for less. In our first full year as a CENTURY 21 franchise, we won the 2005 Quality Service Award, given to only 5 of the approximately 50 offices in the Tampa Bay region. This award is based directly on the survey results of each office's clients. Unlike "corporate-run" real estate companies, we are independently owned and operated. We run our own business and make the decisions for our clients and Associates. We are not bound by some corporate VP in another state who has no idea what is best for our business and our clientele.

Your real estate investments are often the most significant financial decisions you will make in your lifetime. I encourage you to contact us to discuss the services we provide in order to make those transaction as smooth and risk-free as possible.

Our Team


Ash Fisher
Ash Fisher
Cell: (813) 220-8300 Office: (813) 251-1638 Email: ash.fisher@century21.com

“Highly experienced” and “patient” are the two phrases used most frequently by others to describe Ash. Clients and the sales associates in his firm enjoy the unique benefits of working with a professional whose career has spanned decades in engineering, banking, and creating and running his own businesses before he entered real estate in 1999. The knowledge Ash brings to the business has contributed to making his Century 21 franchise one of the most successful and profitable in the Century 21 group.

His experience with the practical side of operating a business helps others achieve their goals. He uses his financial savvy to smoothly navigate the challenges frequently encountered in real estate transactions. He has spent a lifetime building relationships with people of all walks—from small business owners to multi-millionaires—and he possesses real-world business acumen rare in business leaders.

Growing up in Ft. Lauderdale, Ash juggled jobs to pay for school, cars, dating and—very important—his own window-mounted air conditioner! He delivered newspapers from his bicycle, pumped gas at the local station, broke down and reassembled truck tires, drove a laundry truck, set pins in a bowling alley and worked as a bouncer at the local drive-in theater. What better preparation could there be for eventually running real estate and property management companies?

After earning a BS in Finance from Florida Atlantic University, Ash became an engineer for Pratt & Whitney Aircraft doing performance reliability testing on rockets and jet engines. He served as rod man on a land surveying team and earned his commercial radiology license (all the better to examine the insides of aircraft). But, when he hired on as a Sales Representative for American Oil Company and was flown to Chicago for a month long training class…in January, he realized he wasn’t cut out for a career that could move him out of the sunny south. So he interviewed for and was accepted by the Comptroller of the Currency as a National Bank Examiner; his territory—South Carolina, North Carolina, Georgia and Florida. Perfect.

Ash found he loved banking. Soon American Bancshares of Miami snagged him as EVP and Director to consolidate and manage nine subsidiary banks and 400 staff in southeast Florida. After eight years, he was recruited by one of the largest banking companies in the world—Citicorp, and participated in two of the most dramatic decades of change within the financial services industry in the US. From credit officer to bank President & CEO, Ash helped many business men and women launch and grow their businesses in Tampa Bay.

When Ash started his real estate practice, he had already lived on Davis Islands in Tampa Bay with his wife and children for 14 years. He knew he wanted to stay in the area and grow another business. When he added professional property management to Century 21 Fisher & Associates’ portfolio of full real estate services, he did it to help meet the needs of clients who wanted to expand their investment portfolios into real estate. Ash’s reputation for calmly guiding people through the unfamiliar and occasionally emotional experiences involved in selling, buying and owning real estate is valued by his clients and agents alike.

When you need the most experienced support from a patient professional, Ash is ready to deliver for you.

Shelia Fisher
Shelia Fisher
Cell: (813) 376-4499 Office: (813) 251-1638 Email: she@fisherflorida.com

After moving three times in three years, when Shelia and Ash moved to Davis Islands in 1986, they agreed they did not want to move again—ever. So while Ash stayed local and started businesses, Shelia followed a sales and marketing career that meant frequent trips around the country and sometimes around the globe.

After more than 25 years, Shelia decided it was time to reconnect with Tampa Bay. She joined Ash in the real estate firm he had started 15 years earlier and seized the chance to use skills and experience she had acquired in years of banking, insurance and business process outsourcing to help people in her local neighborhoods achieve their real estate goals.

Planning has always been an important part of Shelia’s business experience, and applying the skills required to develop and execute good plans is how Shelia contributes to Century 21 Fisher & Associates’ success. She and Ash foster a culture of independent agents who are passionate about providing the best service to clients and prospects.

In addition to a full suite of real estate services, their son, Rob, owns and operates Florida Properties Group, LLC (FPG), a professional property management business that focuses on single family residences in the Tampa Bay markets. Owners trust FPG to manage their rental homes because their experienced professionals efficiently handle the myriad of tasks required to make money and keep their properties safe.

What is an SRES®?

A Seniors Real Estate Specialist® (SRES®) is a REALTOR® who is uniquely qualified to assist seniors in housing sales and purchases. The SRES® designation is awarded only to REALTORS® who have successfully completed the educational course on how to help seniors and their families with later-in-life real estate transactions. They also draw upon the expertise of a network of senior specialists, such as estate planners, CPAs, and eldercare lawyers, and are familiar with local community resources and services. Their mission is to help seniors and their families navigate the maze of financial, legal and emotional issues that accompany the sale of the home.

What qualities make an SRES® different?

  • She has knowledge, experience and compassion in dealing with senior issues.
  • Works first and foremost with the best interests of the client in mind.
  • Can suggest housing alternatives, including ones that may allow an aging parent to remain in the home instead of selling it.
  • Takes a no-pressure approach to the transaction and has a strong service orientation.
  • Will take the time needed to make a client feel comfortable with the complex selling process.
  • Understands the emotional demands a sale can make on a senior, and tries to minimize them.
  • Tailors the marketing of a home to the needs of an older client.
  • Can interact easily with all generations, including seniors, adult children and caretakers.
  • Is knowledgeable about local senior housing options and elder support services.
  • She has a wide network of other senior-focused professionals who can assist in tax counseling, financial and estate planning, and other aspects of the sale and move.
Military Relocation Professional logo

A REALTOR® with the Military Relocation Professional (MRP) certification understands that when military staff and their families relocate, the services of a real estate professional who recognizes their needs and timetables make these transfers easier, faster, and less stressful. The MRP certification focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and which take full advantage of the various military benefits and support available.

Service members and veterans who hire a REALTOR® with the National Association of Realtors’ MRP certification will have increased confidence that she will understand their specific real estate requirements and processes as well as understand available financing benefits and support.

Rob Fisher
Rob Fisher
President, Fisher Properties Group, LLC
Office: (813) 321-5677 Email: rob@fisherpropertiesgroup.com

Rob Fisher is President of Fisher Properties Group, LLC, a full-service turn-key rental property management firm specializing in single-family rental homes and townhomes in the Tampa area. Rob has been a real estate broker since 2005 and was the Broker Associate for Century 21 Fisher & Associates for more than a decade.

Previously, Rob was part of CBRE’s Industrial Tenant Representation Practice for several years. He also started and operated his own fine stone materials distribution company operating in Texas and Mexico, and served as Manager/Director of Finance for Polycom Inc., in Atlanta and Austin. He also served as a Project CFO for IBM Global Services in Atlanta and Memphis, and a southeast US regional auditor for the State of Florida.


Janette Demirel
Janette Demirel
Cell: (813) 842-8369 Office: (813) 251-1638 Email: jdemirelteam@gmail.com

Janette Demirel has built a solid reputation for client satisfaction. She is fully fluent in Spanish and English, so she understands the unique needs of buyers and sellers, especially those relocating to the Tampa Bay area.

Janette earned a Bachelor of Science degree in Industrial Engineering from the University of Miami, FL in 1989. She is a member of the Florida Association of Realtors, Greater Tampa Association of Realtors, Women's Council of Realtors and National Association of Hispanic Real Estate Professionals.

Serving Tampa, Brandon, Temple Terrace/USF, Harbour Island, Davis Islands, Riverview, Gibsonton, Lutz, Carrollwood, Spring Hill, Valrico, New Tampa, Westchase and the surrounding areas, Janette is devoted to making her clients moves as easy as possible. They enjoy the added benefit of working with an agent who understands their needs when buying, selling, or relocating. Finding the right home is only the beginning. She assists every step of the way to ensure a smooth transaction.

Deniz Demirel
Deniz Demirel
Cell: (813) 305-0072 Office: (813) 251-1638 Email: ddemirelteam@gmail.com

Deniz Demirel started in real state upon moving to Tampa, Florida, inspired by her passion for sales and working with different people from various parts of the world. In her 24 years, she has moved all across the world (Colombia, Qatar, and Turkey) She earned her Bachelor’s Degree in Communications in Istanbul, Turkey. Deniz is fluent in 3 languages (English, Spanish and Turkish). She specializes in the North Tampa residential market and she is a member of the Florida Association of Realtors. Deniz understands that buying or selling a home is complex, but she wants to help her clients have the best experience by understanding their needs and building a strong sustainable relationship with her clients. She cannot wait to embark on this unforgettable experience with you!

Cristan Fadal
Cristan Fadal
Cell: (813) 391-9240 Office: (813) 251-1638 Email: cristan@cristanfadal.com Website

Cristan brings the right mix of analytic skills, market expertise, energy and a personal touch all in order to provide a holistic approach to real estate service.

He specializes in the South Tampa residential home and urban condominium market, with additional expertise in property management and income producing properties. “My goal is to provide my clients exquisite service beyond compare” said Cristan. This was affirmed with him being awarded the National Century 21 Quality Service Award.

Cristan’s background as a management consultant and tax accountant gives him the unique skills to handle both the detail complexities of a real estate transaction as well as the important negotiation skills necessary to drive the best outcome for his clients.

A broad knowledge of the various Tampa communities is another one of Cristan’s assets. Having grown up and attended both high school and college in Tampa, before residing a number of years in the Windy City of Chicago he knows the particulars of urban real estate. He has developed niche knowledge of Davis Islands, Harbour Island, Channelside and Downtown Tampa.

Equally important to his professional career, Cristan is actively engaged in his community. He currently serves as the President of the Davis Islands Civic Association, where he works directly with city officials and residents on project and initiatives to enhance the Davis Islands and South Tampa commumity. Additionally, he serves on both the Hillsborough County Citizens Advisory Board and Affordable Housing Advisory Board, providing direct input on budgetary and housing concerns encompassing the entire county.

Cristan is the consummate professional, and while his business has been built on personal referrals he always seeks opportunities to provide new clients the same positive experience and results that come with working with him.

Areas of Expertise

  • Residential Single Family
  • Urban Condominiums
  • Luxury Home Market
  • Incoming Producing Properties

Communities Served

Davis Islands, Harbour Island, Channelside, Downtown Tampa, Hyde Park, Palma Ceia, Virgina Park, Sunset Park, Bayshore Beautiful, Westshore District and South Gandy


  • Century 21 Gold Eagle Sales Award
  • Century 21 Quality Service Award
  • Century 21 Fine Homes & Estate Designation
  • Member National Association of Realtors
  • Member Florida Associations of Realtors
  • BS in Accounting, University of South Florida
Gary Garrett
Gary Garrett
Cell: (813) 765-4552 Office: (813) 251-1638 Email: gary@vikingdi.com

When you’re looking for the kind of personalized service and responsiveness that existed before the world became so automated, look to Century 21 Fisher & Associates agent, Gary Garrett.

While he embraces technology as a tool to help him communicate effectively with clients and to market listings, he believes in old-fashioned activities like answering his phone, listening carefully, and being responsive to his clients’ wants, needs, questions and concerns. Most of his clients remain friends forever.

Gary also believes in staying on top of things, which is one reason why he’s found success in working with buyers with precise requirements. Since he does quite a bit of work with government employees relocating to Tampa Bay, his knowledge of the area, background in electrical, building and construction, and experience in marketing and negotiating all prove invaluable. Fifty years in Tampa Bay developing a strong social and business network allows Gary to offer his clients and prospects unparalleled knowledge and contacts to help them buy or sell properties. Gary’s calm, easy demeanor gives buyers or sellers the opportunity to make sound decisions without feeling pressured.

He enjoys pastimes that help him stay in touch with a wide group of contacts—boating, skiing, fishing and hunting, as well as volunteer work on the boards of the Rocky Mountain Elk Foundation and several local community groups. He and his wife have enjoyed the Davis Islands lifestyle for more than two decades. Their Springer Spaniel, Spencer, is the best-behaved Island resident!

Craig Kulesa
Craig Kulesa
Cell: (501) 282-0034 Office: (813) 251-1638 Email: sundance1331@gmail.com

Craig has been actively involved in the residential, commercial and multifamily real estate business since 2002. He is the founder and owner of Sundance Investments Inc., a private real estate investment company. His mission is to, “provide the utmost quality service for buyers and sellers while creating lasting relationships.”

After graduating high school in Connecticut, he made his way to Arkansas. Working in the retail sector for Sears Roebuck & Co. by night and as a certified heavy truck diesel technician by day, he found his calling in the real estate market. Creative problem solving, effective teamwork, and persistence are some of the qualities he’s learned through experience that will benefit his clients.

His background in property development, management, investment, and entrepreneurship allows him to provide the kind of expertise from which many buyers and sellers can benefit. This experience, combined with a BS and MBA in Business Administration, makes him a versatile asset for his clients.

Craig is a co-author of a business book based on Napoleon Hill’s principles of success, Journeys to Success. Some of his passions include salsa dancing and continually learning martial arts. He travels for dance events domestically and internationally. As a purple belt in Brazilian Jiu-Jitsu, he has had the honor of training with some of the best athletes in the sport.

Craig is a co-author of a business book based on Napoleon Hill’s principles of success, Journeys to Success. Some of his passions include salsa dancing and continually learning martial arts. He travels for dance events domestically and internationally. As a purple belt in Brazilian Jiu-Jitsu, he has had the honor of training with some of the best athletes in the sport.

Michael Phillips
Michael Phillips
Cell: (813) 748-1443 Office: (813) 251-1638 Email: mikejphillips725@gmail.com

I have grown up and lived in South Tampa for nearly half of my life. Having recently moved back to Tampa from Washington, D.C., where I received my bachelor’s degree in history from American University, I’m excited to get involved with the Tampa community again through real estate. I will apply the same research and decision-making skills I attained during my time in D.C. and use them to assist people in buying and selling real estate. Outside of practicing real estate and working another job, I enjoy running and doing anything on the water. I have finished the Marine Corps Marathon and I currently have scuba diving certifications up to Rescue Diver.